A Study Shows That People Can Look More Intelligent, Attractive, and Confident In Black

If you wear black to look slimmer, you’ll be surprised to learn that it has even more benefits! According to researchers who questioned over 1,000 people about their associations with different colors, wearing black can add confidence, attractiveness, and intelligence to a look.

The survey was conducted by Buytshirtsonline, a U.K. based supplier. Researchers presented survey participants nearly-identical photos of people of the opposite sex where the only thing that was changed was the person’s shirt color.

“The Perception of Color” study asked participants to share what colors correlated with certain traits, in their opinion. Black took the lead (or second place in very few cases) in every positive category like sexiness, trustworthiness, and intelligence.

According to the research, pink was associated with all sorts of negative connotations. Only 5% of the participants said that intelligent people would wear pink. Along with black, people also named blue, white, and green as markers of intelligence.

It was also found that black is the perfect color to wear when you’re trying to impress someone without seeming vulgar or attention-hungry. Additionally, 66% of women thought that black was the most attractive color on a man, and 48% of men liked black on women the most.

On the other hand, colors that were hardly associated with confidence, attractiveness, and intelligence were orange, yellow, green, and brown. Orange was actually the last color that people identified as a confident color, just as pink was considered “not intelligent.”